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Expertise & toolkit

Clear thinking. Creative direction. Connected delivery.

My work sits at the intersection of creative direction, brand communications, content strategy and audience engagement.

Capabilities

Four areas where I lead, plan and deliver.

  • Creative direction
  • Brand strategy and positioning
  • Brand identity and communications
  • Creative team management
  • Campaign concept development

  • Corporate communications
  • Communication planning
  • Audience engagement
  • Internal and external communications
  • Stakeholder communications

  • Content strategy
  • Copywriting and editorial direction
  • Website content
  • Email marketing
  • Social media strategy
  • Documentary scriptwriting

  • Social media growth
  • Digital campaigns
  • Content distribution
  • Audience engagement strategy
  • Digital brand communications

From idea to audience

Creative & communications

Creative direction, brand communications, strategic storytelling, content strategy, editing, campaign development, editorial planning and scriptwriting.

Leadership & management

Creative team leadership, project coordination, volunteer coordination, cross-functional collaboration and creative workflow oversight.

Digital communications

Social media communications, audience development, email marketing, website content and digital campaigns.

Research & analysis

Research, fact-checking, academic writing, data analysis and communication research.

Learning that sharpens the practice

  • Master of Business Administration (MBA)Miva Open University · In progress
  • Fundamentals of Digital MarketingGoogle Digital Skills for Africa
  • Brand Management: Aligning Business, Brand, and BehaviourCoursera / London Business School
  • Content Marketing FoundationsLinkedIn Learning
  • Product ManagementWomen Techsters
  • Data AnalyticsThe Incubator Hub

Credential titles and completion details should be verified before badges or dates are published.

Tools & platforms

Microsoft Office, Google Workspace and digital collaboration tools.

Specific software will be added after proficiency is confirmed.

Discuss an opportunity